The ability to quickly integrate AppsFlyer‘s SDK across Big Fish Games’ global apps saved significant development time, allowing UA managers to focus on the mission of scaling and engaging their global user base. This data continuously powered in-depth analyses for advanced campaign optimization. Using AppsFlyer’s Push API, the team fueled all raw attribution data into their custom BI tool in real time. ![]() SolutionĪppsFlyer’s unique suite of scalable tools answered this call for centralization at Big Fish Games, becoming the UA team’s single source of truth for attribution and marketing analytics. Big Fish Games needed a robust, comprehensive, and reliable measurement platform that could fuel their growth efforts with best in class attribution. When it became clear that the inefficiencies of using two separate attribution providers was limiting their growth and complicating data efforts, they made the choice to consolidate. ChallengeĪs a veteran in mobile gaming, Big Fish Games knew early on that attribution was mission critical to their growth efforts for their global portfolio of games. ![]() Today Big Fish Games’s titles including Cooking Craze, Gummy Drop!, Fairway Solitaire, Big Fish Casinosee, see millions of daily players from around the world. Offering immersive and beautiful gameplay experiences built on their proprietary publishing platform, Big Fish Games has been innovating and expanding its portfolio since 2002. ![]() Big Fish Games is a gaming company based out of Seattle.
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